The Advertisement Of Coca Cola Essay - 1541 Words

What is advertisement? Generally, advertisement is the activity or profession of producing information for promoting the sale of commercial products or services or ideas. Advertisement can be represented in an audio, visual or video form of marketing communication that employs an openly sponsored, non-personal message to promote. Traditionally, advertisement is communicated through different way, including old media such as newspapers, magazines, television, radio and outdoor advertisement etc. In recent years, as the fast development in technology or we so-called â€Å"The new generation of necessarily with smart phone†, it is firmly believed that most of people can’t live without smart phone and tablet computer. People get the latest information from their smart phone or tablet instantly. As a result, apart from the old media, new media such as mobile advertisement YouTube (video form) is the widespread and popular way for advertisement. In this essay, I am going to a nalyze the advertisement of Coca-Cola in visual art perspective. Coca-Cola is a carbonated soft drink and it was created by a pharmacist named Dr. John Pemberton in Atlanta, Georgia in 1886. Originally, it is intended to be a patent medicine. According to the study of inter-brand’s best global in 2015, Coca-Cola was the world s third most valuable brand. Coca-Cola’s advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old manShow MoreRelatedSample Advertisement For Coca Cola Essay865 Words   |  4 PagesPemberton, a neighborhood drug specialist, delivered the syrup for Coca-Cola, and conveyed a container of the new item down the road to Jacobs Pharmacy, where it was tested, purported amazing and set on special for five pennies a glass as a pop wellspring beverage. Carbonated water was cooperated with the new syrup to deliver a drink that was immediately Delectable and invigorating, a subject that keeps on echoing today wherever Coca-Cola is deli ghted in. Believing that the two Cs would look wellRead MoreCommercial Advertisement : Coca Cola853 Words   |  4 PagesName: Meraba Dickson Course: Tutor: Date: Commercial Advertisement: Coca-Cola-Make It Happy Mood The mood depicted in the include commercial positivity, happiness, and optimism. For any commercial success, these moods are necessary. Optimism is a fair game. It is clear that every living thing in the universe deserves nothing other than the best, and human beings are not an exemption. From the mood shown it becomes clear that living things should treat each other as neighbors, and this is whereRead MoreCoca-Cola Advertisement Analysis1030 Words   |  5 PagesCoca Cola Advertisement Analysis As I read the Coca-Cola ad, the first thing I notice is the word â€Å"America† because of its very large size and very appealing font. I believe the advertiser’s emphasis on the virtues of the word were to appeal to an audience, which would be all of America, and to sell its product. Doing this allows the consumer feel as though they aren’t discriminative because they call for such a broad and large audience not just one certain group of people. This also makes theRead More Coca-Cola Advertisement Essay examples1329 Words   |  6 Pageskiss? Coca- Cola, of course! Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of Ame rican patriotism. One of the most identified brands in the world: Coca-Cola has distinguishedRead MoreAdvertisement Evaluation Of The Coca Cola Company1756 Words   |  8 Pages Advertisement Evaluation Jaime McInnis BUS 317 Instructor Andrea Benjamin 8/14/2017  ADVERTISEMENT EVALUATION The coca cola company is a global manufacturer, marketer, and retailer of beverage commodities. The company is well known for the soft drink brand known as coca cola. The company is one of the most diversified companies when it comes to marketing. Coca Cola Company has its headquarters in Atlanta Georgia but has other subsidiaries all across the world. In these present days, Coca ColaRead MoreCoca Cola s Anti Obesity Advertisement1307 Words   |  6 PagesThe main purpose of large corporations like Coca Cola, or any corporations for that matter, is to sell. The public knows that, or so it claims. Does it completely understand that when it complains that Coca Cola’s advertising doesn’t reveal the entire story? Companies in this century have to do anything possible to sell the product, especially with all of the new nutritional information. Ideally, lying to the consumers would not occur, but companies must make a living somehow. However, even thoughRead MoreCommercial A dvertisement : Coca Cola Make It Happy846 Words   |  4 PagesCommercial Advertisement: Coca-Cola-Make It Happy Mood The mood depicted in the commercial is that of positivity, happiness, and optimism that we should put our variations aside so that we can all be victorious. Optimism is, therefore, depicted as it is clear that every living thing in the universe deserves nothing than the best and human beings are not an exemption. From the mood shown it becomes clear that living things should treat others as neighbors, and this is where the virtue of unity emergesRead MoreThe Persuasive Soda Advertisement Of Coca Cola1769 Words   |  8 Pages I was in the car with my mom as we saw a Coca-Cola pickup truck drive next to us and it made me think about the Pepsi and Coca-Cola ad I saw recently. I told my mom that the Pepsi ad has Katy Perry promoting their soda while she teams up with them for the Super Bowl Halftime Show, and she didn’t know who she was. In the Pepsi ad, features a famous singer promoting their soda while she teams up with them for the Super Bowl Halftime Show. The Coca-Cola ad has a teenaged girl that is drinking a cupRead MoreElements of Advertisement and Analysis of a Coca-Cola Ad During the Superbowl872 Words   |  4 Pagesare not the only things these ads invoke, detriment can occur as well, as seen throughout history, among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola Company debuted an aspiring, 60 second ad to Americans and the Coca Cola moments shared among th ose individuals, but the salute received a lot of backlash from individuals on social media. Many people argue that the commercialRead MoreHow and why is Coca-Cola using the theme of happiness and celebration in their advertisements to increase sales?5717 Words   |  23 Pages How and why is Coca-Cola using the theme of happiness and celebration in their advertisements to increase sales? Introduction and background: Coca-Cola is one of the world’s largest beverage companies. It started its journey in 1886 as a small one-man business with modest average sales of nine servings per day. Since then, it has grown into the world’s most powerful brands with more than 1.9 billion servings sold each day in 200 different countries. Furthermore, Coca-Cola was ranked third in

Human Rights And Social Equity - 757 Words

Human Rights and Social Equity Thesis and Motive Human rights are vital to achieving and sustaining development, and while world leaders acknowledged the links between human rights and development, the MDGs did not reflect this as inequities faced by populations were not considered (UN Human Rights, Office of the High Commissioner for Human Rights [OHCHR], 2015). For example, while some countries were able to achieve the MDGs, in many countries, particularly poor ones, individuals remain in extreme poverty. Therefore, as the MDGs did not focus on reaching the most vulnerable and excluded populations, one of the five big proposed transformative shifts within the post-2015 development agenda is leave no one behind (UN, 2013). One aspect of human rights and social equity that may affect development over the next two decades are gender equality forces. While there has been a significant amount of progress in women’s rights over decades, there continues to be a ways to go. In order for women’s rights to become a universal reality and have a positive impact on development over the next two decades, addressing underlying gender inequalities is vital. Evidence The recommended transformative shift of leave no one behind involves ensuring that all individuals, regardless of their gender, race, and income among other factors, are not denied universal rights and basic economic opportunities (UN, 2013). A population that can often be excluded in many nations are women. The MDGsShow MoreRelatedSocial Justice, Social, And Justice953 Words   |  4 PagesSocial Justice Competencies Abstract I did some research on social justice competencies and today I am going to discuss with you my findings. I am going to talk about why social justice matters, social justice with counselors and counseling psychologists, social justice competencies with group workers, and social justice paradigm. Social justice is the opinion of which every person ought to have equal rights and chances whether they be financial, governmental or social. Human service helper’s goalRead MoreThe Association Between Poverty, Equity, And Human Rights946 Words   |  4 Pagespoverty and health outcomes is often overlooked. Attributable to a lack of structure which incorporates equity and human rights under the basic criteria’s of; institutionalizing, strengthening, and extending and implementing equitable health care to ensure adequate health services (Braveman Gruskin, 2003, p. 539). Strategies focused on identifying the correlation between poverty, equity, and human rights, in connection to h ealth, have been difficult to assess, however, Braveman and Gruskin explore theRead MoreEmpowerment Of Women And The Development Of Muslim Family Law1507 Words   |  7 Pagesand social backgrounds have a long tradition of rights and responsibilities to live in society with respect and dignity. Though there are difference between men and women in specific aptitude, powers and functions they have to be regarded as complementary to each other. We can’t deny that one sex is making up what other lacks acting in specific sphere in different roles. But throughout the history women observe oppression, maltreatment and discrimination. To provide for the women their rights andRead MoreMemersion Reflection Analysis1593 Words   |  7 PagesNext, I learned that there are tons of community resources available to support people in need and to protect human rights. I chose to visit two immersions to learn more about the services that they each provide to the public. The most memorable immersion experience was the Domestic Violence Center located in West Chester, Pennsylvania. The services provided by this organization to victims of domestic violence are impressive. The second immersion was at the Food Bank of Delaware. It was greatRead MoreHow Can We Assess Health Care System?1718 Words   |  7 Pagescontribute to the health directly. The assessment of any social system, and in particular healthcare, can be carried out through a two-step process. Initially, the overall quality of a healthcare system can be established by looking at the attainment of goals of the said system. Healthcare has an obvious defining goal– the improvement and maintenance of health, however, it can also be said that the level of responsiveness and the level of equity in the whole system are similarly important goals andRead MoreSocial Sustainability : The Four Pillars Of Sustainability1273 Words   |  6 PagesSocial sustainability is one of the four pillars of sustainability. It is the least clearly defined as it changes with time, the economy, the environment and political situations. With so many factors that affect it, it is as important as the other three pillars (environmental, economic and political) and should therefore be given the same treatment and attention. This essay will define sustainability, define social sustainability, discuss one key principle about social sustainability and relateRead MoreThe Principle Of Social Justice An d Advocacy Support Culturally Safe Care1107 Words   |  5 Pagespatient†¦Ã¢â‚¬  (Bickford, 2015). Social justice lists the â€Å"rights of all people in our community which are to consider to be fair and equitable† (Social Justice Principles, 2003). These rights are justified through equity, fairness and equality in marginalized groups of society that can be visualized in the healthcare system. The basic principles of social justice, which promotes safe care, are as follows: equity, access, participation and rights (Social Justice Principles, 2003). Social advocacy plays a vitalRead MoreCritical Reflection Of The Healthy People Healthy Places Reading Material And Consists Of Three Sections1342 Words   |  6 Pagessections. It includes the definition of terms like health inequality and how does it relates to health equity. The first section states the importance of health inequalities and the necessity for a solution to decrease the health inequality gaps. Firstly, t he term health inequality has a very broad definition and can be defined as the variations in health status or in the distribution of social determinants (Anonymous, 2012). 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Public Relations Professionals and Educators Free Essays

string(79) " is most often objectivity, public relations’ purpose is often advocacy\." As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise in concern over ethical issues can be traced to the reaction of the profession to events in the 1980s, which included high-profile instances of insider-trading and covert government foreign policy activities. In addition, the ethical debate is thriving because corporations have realized that they have to pay more attention to social demands and be more responsive to â€Å"stakeholders. We will write a custom essay sample on Public Relations Professionals and Educators or any similar topic only for you Order Now † This realization has paralleled the move from theoretical ethics to applied ethics. Winkleman’s conclusion is that ethics are crucial for public relations because they will benefit the profession and the companies for which the public relations work. Ultimately, ethics are good for business. In addition, there is empirical evidence suggesting that public relations professionals basing their decision-making and recommendations to management on ethical principles and social responsibility are more likely to have a greater role in management decisions and activities. The result of this concern over ethics in the public relations field has resulted in a vigorous debate over the pros and cons of a universal ethics code. Many writers agree, despite their differences, that not only does ethical decision-making give public relations professionals more opportunities to participate in the management function, but it also assists the development of public relations as a â€Å"profession. † Ethics and social responsibility are also vital issues in public relations because public relations facilitates communication among the company and its many publics, including society at large. As Pratt notes, there are three main points that result from all the empirical research conducted on practitioner ethics. First, â€Å"they underscore the notion that ethics is an important issue practitioners confront. † Second, â€Å"they suggest that practitioners cannot ignore public (and industry wide) evaluation of their professional ethics and that corporate managements need to continually institute ethics in the workplace. † Third, â€Å"they suggest that older practitioners can help set an organization’s ethical tone. However, as will be discussed later, Donald K. Wright convincingly argues that ethical behavior is performed by practitioners primarily out of a sense of personal morality and wanting to be respected by his/her various publics, rather than as a result of vague, codified ethical guidelines. Perhaps, what makes the subject of ethics difficult to address from a pragmatic point of view within public relations is the paucity of empirical research and theoretical writing on public relations ethics. This is surprising given that 75% of the educators at a recent AEJMC conference stated that ethics was an important aspect of their teaching and that PRSA members, in a questionnaire, voted the Code of Professional Standards to be the most important member benefit. Many educators are currently urging public relations practitioners to adopt a universal code of ethics. The interest in this topic is evidenced by the special issue of Public Relations Review from the spring of 1993 entirely devoted to the subject of ethics. Naturally, the problem will arise in developing a code that can specifically address each specific morally problematic situation. Possibly due to this problem, some of the writers addressing this issue have been somewhat non- specific in delineating the actual components of an ethical code. However, others such as Hunt and Tirpok have suggested the framework for a code and the strategy for its employment. Kruckeberg believes that increased globalized trade has hastened the need for an international (universal) code of ethics for communicators. In analyzing the functions of transnational corporations, he describes four social benefits these companies provide to Third World countries: â€Å"(1) development of human resources through employment, training, and indigenization†¦ ;(2) strengthening the knowledge base through research and development and the transfer of technology; (3) raising standards of living through the creation of wealth, encouraging local industry and providing consumer goods; and (4) enhancing the quality of life by assisting programs that raise standards in health, housing, nutrition, and education. Given that a transnational corporation is actually able to produce these benefits in Third World nations, they are indeed meeting demands of social responsibility. However, Kruckeberg notes that many corporations have encountered criticism relating to graft and corruption issues, consumer issues, environmental/human safety issues, and political/humanitarian issues. For example, Nestle was embroiled in a controversy surrounding their marketing practices in the Third World of breast milk substitutes. Nestle responded effectively and in a socially responsible manner in 1981 by endorsing the World Health Organization’s Code of Marketing for Breast Milk Substitutes the day the measure was enacted and assembled experts to monitor the company’s compliance with the Code. Kruckeberg suggests that a code of ethics could be developed that would be â€Å"capable of guiding behavior which attempts to resolve the inherent moral dilemmas [of the four types of criticism previous described] as well as other dilemmas that have occurred or potentially could occur. Many of the codes currently in existence do not take into account the particular responsibilities of transnational corporations. However, despite weaknesses in ethical codes they serve four valuable functions: (1) providing guidelines for practitioner activities, (2) demonstrating what clients and supervisors should expect from practitioners, (3) providing basis for charges of wrongdoing, and (4) providing defense against charges of wrongdoing. The new code of ethics should be developed under the leadership of professional communicators from multinational companies, but there should be input from all members of the professional public relations associations. Hunt and Tirpok extend Kruckeberg’s argument and suggest that the public relations profession needs to establish a universal ethics code. In addition, they suggest an actual framework for the code and provide a strategy for its adoption. Hunt and Tirpok believe that a universal code of ethics ought to apply to all communications professions, uniting public relations and journalism in this sense, but that the code must be adaptable to the needs of the individual professions. While journalism’s purpose is most often objectivity, public relations’ purpose is often advocacy. You read "Public Relations Professionals and Educators" in category "Essay examples" In this manner, public relations practitioners share the general nature of their purpose with lawyers. Nonetheless, â€Å"all systems and codes of ethics seem to be rooted in the same fundamental principles and similar values. Their suggestion for an actual code is that it deal with first order concerns, such as â€Å"keeping faith with the public† and â€Å"achieving consensus,† not specific communications situations, since no code could possibly address all these situations. The timetable for developing and adopting the code would take six years. The first stage would be organizing and conducting a conference of academics and representatives of professional organizations with the purpose of drafting the code. In the second phase encompassing two years, a task force would visit the professional organizations with the aim of obtaining suggestions for modification, implementation, and dissemination of the code. The third phase would involve the ratification and implementation of the code. In the final stage, the code would be published and publicized â€Å"to inform target publics about the code and its importance to global communication. † There have been objections to the implementation of a universal ethics code on the grounds that public relations cannot be defined, that anyone can practice public relations due to First Amendment-type rights, and that there are differences within the global community as to what constitutes ethical behavior. Kruckeberg dismisses the criticism of cultural relativists who argue against a universal ethics code citing Asuncion-Lande’s recommendation that in distinguishing â€Å"between what is universal and what is distinctive in the ethics of different cultures, ethicists should develop an inventory. This inventory of universal ethics would include â€Å"culturally sanctioned rules of ‘proper’ interpersonal conduct, i. e. rules which serve to preserve order and to promote social harmony and unity and which provide stability of human relationships in a rapidly changing world. † Complications in Establishing Effective Ethics Programs A significant problem in the functioning of many corporate ethics programs that undermines its success is that fact that many of these programs are so general and short on specifics, as well as not being equipped to address complex problems. An ideal example is Dow Corning. For years Dow was recognized by business educators as leaders in the area of corporate ethics programs. In 1976, Dow’s chairman John S. Ludington established a Business Conduct Committee and Dow also set up ethics training sessions for employees and audits every three years to monitor compliance with the company’s ethical guidelines. Nonetheless, there were indications as early as 1977 that the breast implants manufactured by Dow were unsafe. The question raised by Eric Schine was why did the audits monitoring ethical compliance not discover this information. His answer is that â€Å"for the most part, ethics programs aren’t designed to deal directly with complex problems. Instead, they are there only to help cultivate an overall environment of proper conduct. † Similar problems occurred at McDonnell Douglas despite their extensive ethics program. In the late 1970’s and early 1980’s, defense contractors were accused of severe overcharging of the government and some of these contractors were required to compensate the government for the overcharging. In addition, the Iran-contra scandal further tainted the image of defense contractors. In 1980, Sanford McDonnell became Chairman and CEO of McDonnell Douglas and established the company’s ethics program because of his conviction that ethics must be woven into the decision process at all steps through all levels of authority. In 1983, McDonnell instigated a study to determine the best course of ethics training for MDC employees. The MDC training program developed a conceptual model for defining ethical decision making. More than 75,000 employees took part in the training seminars. Subsequent to the implementation of the program, the company discovered the following: ethics became an acceptable topic for discussion, Sanford McDonnell’s personal participation in the videotape sent a strong message, the case study approach highlighted ethical issues with practical benefits, employees found they did not have to face ethical issues alone, an increased sense of pride developed among the employees, and MDC issued a new policy and procedures manual relative to pricing and contracting with the government. Some of the lessons learned by MDC that could be transferable to other entities include: ethics training should be pragmatic and managerial in nature, strong leadership is needed from the top and implementation must be from the top down, managers must serve as role models, there must be a standardized training procedure and workshops should utilize a participative process. Center and Jackson’s main point about the MDC case is that â€Å"a track record of exemplary conduct builds slowly. It requires constant tending. An honorable reputation is both precious and fragile. Opponents or competitors are rearmed by infractions. † In 1988, investigations by the Justice Department, FBI and the Navy, showed evidence of bribery, fraud, and kickbacks in defense contracting. MDC was among the 75 companies named in the investigation. According to Donald K. Wright, voluntary ethics codes are largely ineffective because there is no enforcement mechanism and the codes are only as good as the people who subscribe to them. Much of this criticism is directed at codes of the professional associations. He feels that many codes are just filled with â€Å"meaningless rhetoric. Ultimately, public relations practitioners conduct themselves according to ethical principles because â€Å"they believe in themselves and want others to respect them. † Ethical behavior is not the result of adherence to codes, but rather to the individual practitioner’s sense of personal morality. Wright conducted a study to examine the ethical and moral values of practitioners with the major premise of the study being that â€Å"public relations never will be any more ethical than the level of basic ethical morality of the people who are in public relations. He found that the structure of moral values of American practitioners is based on socio-economic morality, religious morality, basic morality, puritanical morality, basic social responsibility morality, and financial morality. Some corporations have addressed the problem cited by Wright, namely that ethics codes are often ineffective when they are not accompanied by enforcement mechanisms. For instance, General Dynamics instituted a comprehensive ethics program aimed at situations involving anti-trust, political contributions, international business, inside information, and corporate resources. Crucial to this program is the possibility of sanctions for infractions, including penalties ranging from warnings to dismissals and criminal proceedings. In terms of professional associations, PRSA developed its first statement of principles in 1950 and its code of professional standards in 1959. Between 1952 and 1985, 168 cases were investigated, with only 10 cases resulting in sanctions. However, the chairman of PRSA’s Board of Ethics and Professional Standards, Donald McCammond, claims the â€Å"enforcement procedure gives the Code its teeth, makes it a deterrent in addition to a set of guidelines. Greater Opportunities for Participation in Management Policy Decisions A distinctive benefit of improving social responsibility and ethical decision- making among public relations practitioners is that it will enhance their credibility and increase their opportunities for participating in management policy decisions. Judd conducted a study to test the hypothesis that there is a â€Å"positive relationship between public relations recommending socially responsible actions and public relations participating in policy decisions. One hundred members listed in the 1986-87 Register of the Public Relations Journal were asked, â€Å"Are you aware of situations where public relations has recommended changes in what the organization does or what it produces in order to satisfy the responsibility of the organization to society? † In addition, respondents were asked whether responsibility to the client/employer or to society is more important and were asked a number of questions addressing public relations’ credibility in relation to other professions and ways in which credibility could be improved. The study did find a significant relationship at the statistical significance level of . 05 that recommendations of socially responsible actions translated into higher participation in policy decisions. Judd connects these findings to Bernays’ opinion that feeling more responsible to society and less motivated by financial rewards marks the development of a profession. This increase in involvement in policy decisions also illustrates public relations strong credibility with management in these cases. Hence, the value of Judd’s study is that it shows concern for socially responsible actions among public relations practitioners define public relations as a profession, involve practitioners more intimately in management policy decisions, and improve the credibility of the profession. Judd’s study also found that 65% of the respondents viewed responsibility to society as more important than responsibility to the client/employer; in effect, they view themselves as a corporate conscience. In this sense then, public relations practitioners, at least those surveyed, view their ultimate purpose as that of a counselor as opposed to the traditionally assigned role of public relations people as advocates. Grunig fundamentally conceives of public relations as a critical element of the management function. Public relations is â€Å"an essential management function because of its contribution to the long-term, strategic management of the organization. In particular, public relations is involved in the planning process in the sense that it enables communication and building of relationships with publics that support or can divert the mission of the organization. As a result of public relations’ capabilities to facilitate communication among publics and its intrinsic role within the management function, it has a unique responsibility to act according to social and ethical considerations. In fact, Grunig asserts that adherence to the requirements of this responsibility is the only way in which public relations can be considered to be an important element of the global communication system. If public relations is practiced according to the principles of strategic management, public responsibility and the two-way symmetrical model, it is an important element of the global communication system — facilitating symmetrical communication that helps to build relationships among organizations and publics and to develop policies that are responsible to those publics. † Ethics Code as a Requirement for Professional Status Thomas H. Bivins asserts that professionalism requires autonomy, but that autonomy comes with the expectation of objectivity. This presents a problem for public relations because not all public relations practitioners serve the role of counselor, many fill the role of advocate. Bivins describes how these two different roles result in the necessity for different ethical guidelines, which involve the degree of responsibility or obligation to the client/employer, degree of objectivity, and degree of autonomy. However, as Judd’s study showed, public relations practitioners increasingly view their role as that of counselor, given that they feel more bound to social responsibilities rather than client/employer obligations. This will place a more stringent ethical impetus upon public relations practitioners because the responsibilities of counselors are broader in the sense of having to be concerned with both larger and a greater number of publics. â€Å"Although both the advocate and the counselor must practice within the bounds of the truth, good taste and the law, the counselor must also practice within the moral boundaries of, and with ethical consideration for, all concerned publics. Purpose, therefore, becomes a factor which must be decided upon, to a greater degree, by the counselor. † Bivins stresses that it is the move towards professionalism in the field which has actually led to a concern over ethical principles. Center and Jackson similarly connect ethical concerns with the development of a profession. â€Å"The public relations function has sought to fulfill its aspirations by exerting an ethical and moral force as well as technical skill and, by doing so, developing an identity and a professional discipline of its own. As Winkleman noted, the ethical debate began with Watergate and has gained momentum in the public relations community with the scandals involving Michael Deaver (indicted for perjury) and Anthony Franco (insider trading). Despite the lack of substantial empirical research literature on public relations ethics to date, there appears to be an increased interest in the subject of ethics among educators and researchers. For example, Public Relations Review devoted entire issues to the subject of ethics in 1989 and 1993. Regardless of whether the public relations profession institutes a universal code as some are advocating, empirical evidence has shown that practitioners who base their decision-making on social responsibility and within ethical guidelines, whether personal or structural, will be more likely to be involved in policy decisions. In turn, practitioners will enhance their credibility with management and the public at large. Furthermore, observance of ethical principles demonstrate the mark of a profession. How to cite Public Relations Professionals and Educators, Essay examples

Admissions Essay B free essay sample

My younger brother Jay is a typical, gangly 16 year old. A gangly 6 foot tall, he shares the same bright smile, blue eyes, and thick blonde hair that I have. Outwardly, he is a typical sophomore. Inwardly, Asperger’s Syndrome has delayed his motor development, impeded his speech, made social interactions a daily, challenging trial, and has made him frustrated by crowds, bright lights, and loud sounds. Asperger’s Syndrome is an Autism Spectrum disorder. It is characterized by significant difficulties with social interaction, restricted and repetitive patterns of behavior and interests. Asperger’s is from other autism spectrum disorders by its relative preservation of language capabilites (often delayed, like in by brother’s case) and cognitive development. Since Jay was little, he has avoided eye contact, made rather odd faces and occasionally makes very odd postures, asked millions of questions about people and dates, and, of course, has attained an almost inhuman knowledge of trains. We will write a custom essay sample on Admissions Essay B or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As long as I can remember, Thomas the Tank toys and covered the floor of his room, and quite often, every other room in the house. Magazines describing how to make model train layouts and large, hardcover books filled with photographs of trains have buried my Seventeens, Cosmopolitans, and textbooks. I love my little brother dearly, even though his incessant questions and intense love of classic rock have often rattled my nerves. It breaks my heart when I realize that the chances are slim to none that he will ever go to college, get married, have a family, or become a train engineer, his dream as long as I can remember. Jay is the reason that I proudly support Autism Awareness.